The world has embraced Digital Marketing will you ?

 

Almost 63% of the world's population is on the internet today. i.e nearly 5 billion people. In today's world we pay most of our bills online, watch movies, buy tickets online, we do online shopping etc.
According to data today the people like us spend nearly 7-8 hours a day ,scrolling through  social media, checking emails, watching movies, clicking websites.
The high Internet's use has greatly empowered one industry Digital marketing. As numbers of people buying smartphones and computer is increasing the number of people on the internet gradually increases.

So the first question which arise in our mind is WHAT IS DIGITAL MARKETING  ?
The term digital marketing was coined in the year 1990's. So the concept of digital marketing start with marketing of products or services through different digital channels such as search engines (Google, Yahoo, Bing, etc.), social media (Facebook, YouTube, Instagram, etc), email, and mobile applications refers to digital marketing. Anyone who uses these channels to reach and sell their products to its potential consumers is known as digital marketer.

Now the another question which arise is
WHY DIGITAL MARKETING IS SO RELEVANT IN TODAY'S WORLD ?
Now we are aware that most of the user spend nearly half the quarter of their life on the internet. So, if these many people are spending this much of their time online, one can imagine the potential of digital marketing today.It helps focus on targeted audiences with a global reach, unlike traditional marketing, bringing in high revenue with little investment. Every brand, business, or even individuals want a piece of the digital population. 
Using the correct strategy brands can connect to it's targeted audience. And even the money spend by digital marketer on marketing is far less than the newspaper or TV marketer.

WHY SHOULD YOU AIM FOR A CARRIER IN DIGITAL MARKETING?
In today’s world where other industries are growing at a snail’s pace, anywhere from 5 to 10%, digital marketing is way ahead . According to data the Indian digital advertising industry alone is going to grow annually at a rate of 32%. 
Due to the lack of substantial growth in other industries, joblessness among educated individuals is rising sharply. On the other hand, the growing demand for digital marketing services has opened up lots of opportunities.

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing includes social media, content strategy, SEO and more.

Because there are so many facets to digital marketing strategy, the number of related jobs is quite high. In fact, the industry is facing a crisis — the digital skills gap. A LinkedIn survey found a shortage of about 230,000 digital marketing professionals in metro areas in the U.S.
With so many jobs and not enough professionals to fill them, now is the perfect time to get started in digital marketing.
So, don’t wait and watch, because now is the best time to be a part of the digital revolution. If you have the necessary passion, creativity, take a leap into the digital world!