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Lets start our journey of Digital Marketing by understanding

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  What is marketing? Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing involves four Ps—product, price, place, and promotion. Traditional marketing techniques include television, radio, mail, and word-of-mouth. Though traditional marketing is still prevalent, digital marketing now allows companies to engage in e-mail, social media, affiliate, and content marketing strategies. At its core, marketing seeks to take a product or service, to its ideal customers, and draw the customers' attention to the available product or service. What is a marketing funnel? A marketing funnel describes your customer’s journey with you from the beginning. I.e From the initial stages when someone learns about your business, to the purchasing stage. With careful analysis, a marketing funnel lets you know what your company must do to influence consumers at certain stages. By proper evaluation of the marketing funnel, you can potentially...
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The world has embraced Digital Marketing will you ?

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  Almost 63% of the world's population is on the internet today. i.e nearly 5 billion people. In today's world we pay most of our bills online, watch movies, buy tickets online, we do online shopping etc. According to data today the people like us spend nearly 7-8 hours a day ,scrolling through  social media, checking emails, watching movies, clicking websites. The high Internet's use has greatly empowered one industry Digital marketing. As numbers of people buying smartphones and computer is increasing the number of people on the internet gradually increases. So the first question which arise in our mind is WHAT IS DIGITAL MARKETING  ? The term digital marketing was coined in the year 1990's. So the concept of digital marketing start with marketing of products or services through different digital channels such as search engines (Google, Yahoo, Bing, etc.), social media (Facebook, YouTube, Instagram, etc), email, and mobile applications refers to digital marketing. Any...
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